What to Wear

Your outfit plays a major role in how your photos will feel. This guide discusses how to look your best.

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Start with simple, well-fitted clothing that you feel comfortable and confident in. If something feels off when you put it on, it will show in the photos. Confidence reads clearly on camera.

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Stick to clean, timeless colors. Neutral tones tend to photograph best – think black, navy, gray, cream, or earthy colors. These shades keep your look polished and make sure attention stays on your expression, not your clothing.

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If you want a bit more personality, you can incorporate subtle color – but avoid anything overly bright or flourescent, as those can reflect light or feel distracting in images.

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Keep patterns and logos minimal. Solid colors are usually the safest choice. Busy prints, large graphics, or visible logos tend to pull attention away from your face, which is exactly what we're trying to highlight.

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Go for structure and fit. Clothes that fit well will always look better than something trendy but awkward. Structured pieces, like a blazer, button-down, or clean sweater, photograph especially well because they frame your face and posture.

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Layering adds variety. Bringing a second layer (like a jacket or blazer) is an easy way to create multiple looks without a full outfit change. It adds depth and gives you more variety in your final gallery.

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Accessories: less is more. Simple accessories can elevate your look, but they should never dominate the frame. Think subtle jewelry or a clean watch – nothing overly flashy or distracting.

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Hair and makeup should feel like you. Aim for a polished version of your everyday look. The most successful headshots feel natural and recognizable – not overdone.

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The bottom line is to choose something that feels like you on your best day – clean, comfortable, and intentional. When your outfit isn't competing for attention, your personality comes through much more clearly in the final images.